In order to improve the position of the city of Kastav and increase its level of recognition, the Kastav Tourist Board entrusted us with the task of developing its brand.
We researched the identity and the image of Kastav by analyzing its strengths and weaknesses, competition and starting position, analyzing current communication activities, and researching the opinions of city residents through an online survey. Based on the results, we have created a visual identity and a brand guideline book, developed the key messages, designed the primary corporate materials (business card, letterhead, business folder, notebooks…), and designed the promotional materials (leaflet, poster, interior, and exterior signaling).
