The project “Rural, educational, cultural-ethnographic tourist attraction” aimed to connect the city of Korčula, Smokvica county, Dubrovnik coast county and Mljet county into a unique culturally- touristic product. Our job was to create a visual identity and marketing campaign for the project. Since we designed the visual identity for the Dubrovnik and Neretva county touristic board we decided to use that solution as a base of designing this identity, since they are both parts of the same county.
We created a name Historical trails and designed the main logo with five variations, one for each tourist attraction. Including the graphics standards manual, we made the promotional materials for the project: flyer, brochure, roll up and tourist map, while special attention was given to social media, search engines and touristic websites.
